Surviving The Badlands

AMC Networks

Cannes Lions Shortlist | One Show Shortlist

We created Instagram Stories' first exclusive interactive miniseries to hype the new season of AMC's Into the Badlands.

Never-before-seen episodes.

Three choose-your-own-adventure stories.

15+ different paths.

Fans controlled their favorite characters with taps, deciding whether to run or fight, make an alliance, surrender or kill.

Several unique endings kept them playing and replaying the show.

96% watched from beginning to end. Top 5 premiere of the year.