Cannes Lions 4x Shortlists | Art Directors Club Bronze | NY Festivals Bronze | Adweek Awards Craft of the Year
The only park built with Lego bricks, now has a campaign printed with them.
Superfans’ imagination, paint, 7,897 LEGO bricks, and an antique letterpress technique combined as we hand-printed the first-ever campaign using Lego bricks as moveable type.
Every detail, imperfection, and texture was captured to create a one-of-a-kind series of posters, newspaper inserts, and works of art.
