Exception Spotting

New Balance

Cannes Lions 3x Shortlists | One Show 3x Merits | Adweek Experiential Awards.

During NY Fashion Week, we created an AI experience to celebrate those who go against the grain and reward them with New Balance's new collection.

An Algorithm That Learned Fashion.

Through real-time trend identification, our AI-powered billboard studied passersby outfits, from the most common to the most original, and surprised the exceptional few.

The experience traveled to Toronto, Madrid, and Stockholm.

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