Send Bad Luck
Allstate
Cannes Lions Bronze | Clio Silver | Webbys 2x | El Ojo 2 Silvers, Bronze | FIAP GP, Gold, Bronze | El Sol Silver | Epica Bronze
What if you could control your rival's luck with a tweet?
In the World Cup, Allstate offered the services of "Bad Luck," the personification of misfortune. Fans tweeted what they wanted to happen to other teams during the games, and Bad Luck took care of it in real-time.
We created 300+ pre-recorded responses for every possible unfortunate situation.
5x Trend Topic. 75% growth. +1256% engagement
20% growth. 373% engagement
