HELLO, THANKS FOR VISITING.

I’m Fabio Seidl.

In the last five years, I’ve had the privilege of serving as Director of Global Creative Development at Meta, leading brilliant in-house teams around the globe and collaborating with some of the world’s top agencies, creators, and production companies.

Together, we crafted innovative campaigns, content, and experiences for Instagram, WhatsApp, Messenger, Facebook, Quest, and Horizons. My focus has always been on blending storytelling with cutting-edge innovation—AI, AR, VR, blockchain, and social platforms—to create work that truly connects with people.

Before Meta, I built my career in advertising, leading agencies and creative teams for two decades across the US, Europe, and Latin America, including Ogilvy, McCann, VML, DDB, and Dentsu 360i.

From copywriter to executive creative director, I’ve been fortunate to work on campaigns for brands I deeply admire—like Absolut, Coca-Cola, GM, Kellogg’s, Mastercard, NBCUniversal, New Balance, P&G, Volvo, Unilever, the United Nations, and YouTube—while driving those agencies to earn over 20 Cannes Lions, and numerous awards at top creative festivals, including the One Show, D&AD, ADC, LIA, Webbys, and Effies.

For over 20 years, I’ve enjoyed teaching and mentoring the next generation of creatives and marketers at schools like Miami Ad School. I’m equally passionate about sharing ideas and engaging in conversations with industry leaders, having delivered keynotes in over 15 countries.

When I’m not working on campaigns, I’m creating something else—recording rock albums with my band, directing short films, or writing for cultural sections of various news outlets.

I’m Brazilian, American, and Italian, and I’ve always believed that the best ideas are borderless. My biggest passions are my daughter, music, comics, movies, dogs, and traveling—and I love storytelling just as much as I love listening to great stories.

If you’d like to connect, brainstorm, or swap ideas, feel free to get in touch. And here’s my LinkedIn, with a full chronological list of my journey.

Thanks again.