The Silence
Unicef
Communication Arts Winner | Campaign US Inclusive Idea of The Year | Animayo Int’l Film Festival Winner
A supervillain launched at the NY Comic Con inspired kids to break the silence on violence in schools.
Most anti-bullying campaigns don't receive enough engagement because victims are afraid to talk about it.
We launched a villain, The Silence, in tandem with a global contest for kids to create a hero to stop him.
The winner would co-create a book with a DC comics artist.
Over 1 billion people reached on social media. 3600+ superheroes received from 140 countries.