Just like you, I’m not a fan of clichés.
My least favorite one: “think outside the box.”

Because when I was a kid, boxes were my favorite toys.

I turned them into robots, cars, and Batcaves.

On my birthdays, I didn’t care about the wrapping paper.
I just wanted to know what was inside.

I’ve always loved boxes. From crayons and Legos to computers and phones, those glowing boxes filled with lights, circuits, and artificial intelligence.

Today, I craft ideas that spark curiosity and surprise people.
Ideas that connect culture, people, and brands.

Most recently, I’ve been the Global Head of Creative and Brand at X in NYC, leading a team of creatives, strategists, producers, and technologists working with agencies, brands, and creators to unlock new forms of creativity and impact on the platform.

Before that, I spent six years as Director of Global Creative at Meta, developing campaigns and brand experiences across Instagram, WhatsApp, Meta AI Glasses, Quest, and Facebook.

Earlier, I spent two decades leading creative teams across the US, Europe, and Latin America at agencies like Ogilvy, McCann, VML, and Dentsu 360i.

Along the way, our teams brought home 20+ Cannes Lions and numerous honors from the One Show, D&AD, Webbys, and Effies.

I’m Brazilian, American, and Italian.
Father, creative, musician, teacher.

And after all these years, I’m still opening boxes and reinventing what’s inside.

Thanks for visiting. And feel free to get in touch by email or LinkedIn.