Snow Graffitti +Reselfies

Mexico Tourism Board

Cannes Lions Bronze | One Show Bronze | LIA Gold | Clio Silver | FIAP Gold | El Sol Silver

During one of the worst winters in US history, we created snow billboards to remind freezing Americans that it's always sunny in Mexico.

Photos and videos of the snow graffiti were shared 50 million times on social media.

Cannes Lions Bronze | El Ojo 2 Bronzes | Clio Silver | FIAP Gold

When a hurricane hit Los Cabos, the region recovered in record time, but the damage remained all over the internet.

We invited celebrities like Reese Witherspoon, Rosario Dawson, Nick Jonas, and Mario Lopez to go to Los Cabos, recreate pre-hurricane selfies taken by tourists, and show the world that everything was just as incredible as before.

The campaign received 39% more news coverage than the hurricane.

Hotel occupancy grew 11% compared to the previous year.