THANKS FOR VISITING.

Hi, I’m Fabio

In the last five years, I’ve had the privilege of serving as Director of Global Creative Development at Meta, leading in-house teams around the globe and collaborating with some of the world’s top agencies, creators, and production companies.

We craft innovative campaigns, content, and experiences for Instagram, WhatsApp, Messenger, Facebook, and Quest.

I have always focused on blending storytelling with cutting-edge innovation—AI, AR, VR, blockchain, and social—to create work that truly connects people.

Before Meta, I built my career in advertising, leading agencies and creative teams for two decades across the US, Europe, and Latin America, including Ogilvy, McCann, VML, DDB, and Dentsu 360i.

From copywriter to executive creative director, I’ve been fortunate to work on campaigns for brands I deeply admire—like Absolut, Coca-Cola, GM, Kellogg’s, Mastercard, NBCUniversal, New Balance, P&G, Volvo, Unilever, the United Nations, and YouTube—while driving agencies to earn over 20 Cannes Lions, and numerous awards at top festivals, including the One Show, D&AD, Webbys, and Effies.

For over 20 years, I’ve enjoyed teaching and mentoring the next generation of creatives and marketers at schools like Miami Ad School.

I’m equally passionate about sharing ideas and engaging in conversations with industry leaders, having delivered keynotes in 15+ countries.

When I’m not working on campaigns, I create something else—record rock albums with my band, direct short films, or write about culture for various news outlets.

I’m Brazilian, American, and Italian, and I’ve always believed that the best ideas are borderless. My biggest passions are my daughter, music, comics, movies, dogs, and traveling—and I love storytelling just as much as I love listening to great stories.

If you’d like to connect, feel free to get in touch by email or LinkedIn.

Thanks again.